LEGENDS & LEGACY
THE Dominique Wilkins Brand

Legends & Legacy is a multi-platform brand built on one core truth:
Greatness isn’t just achieved — it’s inherited.

What began as a cinematic documentary series—honoring the journeys, triumphs, and generational wisdom of elite athletes and entertainers—has evolved into a full creative ecosystem. One that not only tells stories... but wears them.

LEGENDS & LEGACY

Cinematic Docu-Series

Legends & Legacy is more than a show — it’s a living tribute. A cinematic documentary series that honors the triumphs, trials, and generational greatness of athletes and entertainers. It goes beyond highlights. We explore legacy: the victories, the values, and the voices that shaped them — and what they pass down.

This is more than a series. It’s a canon.

Docuseries Rollout
Legends & Legacy

This is more than a series. It’s a canon.

We’re rolling out Legends & Legacy as a premium, multi-chapter documentary experience — one that honors greatness not just through highlights, but through the intimate moments, generational wisdom, and legacy-defining conversations that most audiences never get to see.

Phase 1: Pilot + Trailer Release

  • Featured Subject: Dominique Wilkins & Son

  • Trailer Launch: Powerful 30–60 second teaser with cinematic VO, debuting online and through key partnerships (NBA, players, athletes, brand collabs)

  • Platform Strategy: Direct-to-platform (YouTube, Vimeo, Webflow), with expansion to Amazon Prime, Apple TV, or Netflix via distribution partners

Phase 2: Brand World Activation

  • Launch of Landing Page + Social Channels for audience building

  • Integrated storytelling through short-form reels, behind-the-scenes footage, father-son audio moments, and “What would you say to your younger self?” campaign

  • Introduction of Legends & Legacy Apparel x NIQUE as the lifestyle extension of the docuseries

Phase 3: Full Season Development

  • 6–8 episodes, each spotlighting a different athlete or entertainer

  • Every episode explores legacy through three lenses: past, present, and future

  • Includes intergenerational interviews, archival footage, family dynamic, and one emotionally rich climactic moment (the embrace, the message, the reflection)

What began as a cinematic documentary series—honoring the journeys, triumphs, and generational wisdom of elite athletes and entertainers—has evolved into a full creative ecosystem. One that not only tells stories... but wears them.

Enter Nique—

…the official fashion extension of the legacy. A luxury sportswear line where high tailoring meets cultural weight. Think Tom Ford meets Fear of God. Dior meets dedication. Exclusive drops, monogrammed interiors, letterman jackets built like artifacts. Each piece designed to feel like a trophy — not just for how it looks, but for what it represents.

Exclusive Fashion + Brand Fusions

NIQUE is the sartorial signature of that same standard. A high-end apparel line that fuses luxury, sports culture, and heritage into wearable statements. From tailored suits to elevated athletic wear, Nique doesn’t just dress greatness — it frames it.

Together, these brands are building a culture around what it means to last.

LEGENDS & LEGACY + NIQUE
EXCLUSIVE X FASHION

EXCLUSIVE FASHION ROLLOUT

PHASE 1: FOUNDATION DROP

  • Tailored suits rivaling Tom Ford – designed for the stage and the statement.

  • Elevated athletic wear blending Fear of God / Essentials minimalism with sports lineage.

  • Premium basics reimagined for legacy carriers — crewnecks, utility layers, structured cuts.

PHASE 2: HERITAGE CAPSULES

  • Letterman jackets with leather patches and heirloom-grade stitching.

  • Jersey collabs with monogrammed interior prints (Gucci, Louis Vuitton inspired).

  • Select items arrive framed or boxed like rare art — because that’s what they are.

PHASE 3: NIQUE X COLLABS

  • Limited drops with NBA legends, elite designers, and cultural icons.

  • Dual-brand pieces co-stamped with Legends & Legacy storytelling and Nique craftsmanship.

  • Custom numbered editions. No restocks. No reruns.

The visual identity of Legends & Legacy is rooted in timeless symbolism

Clean, powerful, and intentional. We explored iconography that reflects the brand’s core values: crowns to signify inherited greatness and generational honor, roots to represent family, foundation, and legacy grounded in something deeper, and torches as a metaphor for wisdom and purpose being passed forward. Each element holds meaning — not just as design, but as narrative.

The goal is to strike a balance between regal and athletic — creating a mark strong enough for a crest, yet refined enough for a lapel. It should feel equally at home on a documentary title card, the back of a letterman jacket, or the lining of a tailored suit. This isn’t just a logo — it’s a modern seal of legacy, designed to feel earned, limited, and lasting.

LEGENDS X LYRICS—

Unheard of greatness.

2025

Legends & Legacy // Brand Teaser
Dominique Wilkins